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Customer Intimacy vs. Customer Satisfaction

CO2

NOVEMBER 17, 2011

These paths are clearly and effectively outlined by Fred Wiersema and Michael Treacy in The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market : 1) Operational Excellence – Lowest Cost. 3) Customer Intimacy – Best Overall Solution. 3) Commit, commit, commit!

Customer Intimacy 74
Customer Intimacy Wiersema Strategic Planning Commitment 74
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IBM at 100: How to Outlast Depression, War, and Competition

Harvard Business Review

AUGUST 8, 2011

Faster, cheaper and more nimble competitors had eaten away at Big Blue's market leadership. Newly appointed CEO Lou Gerstner logged thousands of hours visiting customers, industry experts and analysts. Stay committed to your core values, no matter what. Shaping IBM's values and forward-facing vision, Thomas Watson, Sr.

Customer Intimacy 14
Customer Intimacy How To Mass Marketing System 14
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