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Commitment

IAM

Your Whole Company Needs to Be Distinctive, Not Just Your Product

Harvard Business Review

MAY 19, 2016

For example, Iams pet food was one of the first premium brands; it sold to health-conscious pet owners, who purchased it only at specialized pet stores. In 2014, P&G sold Iams and its related brands (Eukanuba and Natura) to Mars, which had other distinctive pet food brands (like Whiskas) and thus had the requisite capabilities in place.

IAM

IAM Productivity Products Company

You, Too, Can Move Your Company Into the Cloud

Harvard Business Review

JULY 16, 2013

These transitions, even when scaled down to a company of 140 like mine, require a substantial amount of planning, commitment, resources and time with little room for error. This is similar to the approach that the CIA has undertaken in moving much of its infrastructure to Amazon Web Services.

Your Whole Company Needs to Be Distinctive, Not Just Your Product

You, Too, Can Move Your Company Into the Cloud

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