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Trust, Transparency and Value — How Google Is Working to Improve Online Advertising for Everyone - SPONSOR CONTENT FROM GOOGLE

Harvard Business Review

By Sridhar Ramaswamy, Senior Vice President of Ads & Commerce, Google. Many of the things we all enjoy — websites, blogs, social networks, apps and videos — are funded by ads. Digital advertising has played an important role in making the internet the free, open, vital place it is today. And we aren’t alone.