Competitive Advantage Customer Loyalty Finance Influence 
Harvard Business Review
FEBRUARY 23, 2018
Companies can fill this need and gain competitive advantage by transforming their stakeholders from bystanders to owners and make sustainability, including as it pertains to social good, part of their purpose. My framework for creating such sustainability ownership has three phases: incubate, launch, and entrench.
Harvard Business Review
AUGUST 5, 2014
And that same transparency has radically shortened the shelf life of any new competitive advantage. “We’ll McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. Marketing'
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