Competitive Intelligence Development Innovation Technology 
Harvard Business Review
OCTOBER 27, 2015
In most companies, marketers are in charge of assessing the competition. Because of this, close to 60 percent of all competitive intelligence professionals report to marketing. Yet the majority of marketers fail to use their competition analysts strategically, instead using them to gather more “recon” data.
Harvard Business Review
SEPTEMBER 18, 2013
After years of fantastic innovations that helped bring the automobile to the masses, Ford fell prey to the “anchoring” bias that leads people to make (or fail to make) new decisions by referencing their prior experiences. What is your organization’s competitive space, and are there ways it might be redefined? What would be missing?
Expert insights. Personalized for you.
8 
Let's personalize your content