Don’t Turn Your Sales Team Loose Without a Strategy
Harvard Business Review
DECEMBER 15, 2015
At that point, Alphatech’s management reassessed its strategy and sales approach. Creating the right sales processes and incentives. Next, Alphatech set out to redesign its sales processes in order to support its new strategy. But by 2012 growth slowed, revenues flattened, and margins declined. It did this in a few ways.
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