Corporate Sustainability Efforts: Feast or Famine?
Harvard Business Review
MARCH 13, 2012
But sustainability needs to be viewed as much more of a how concept, like quality or innovation. And as with quality, this isn't just about ethical or aspirational hopes — acting with sustainable values, for example, as covered well by many, including Dov Seidman in his book How. But most companies are missing a big step.
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