Why Great Brands Lose Their Way
In the CEO Afterlife
AUGUST 6, 2013
Wouldn’t you expect more innovation? This top management ethic is essential to brand resilience. Trouble often starts with the brand management itself – the loss of direction, the inability to inject innovation, the failure to recognize customer evolution, the lack of understanding of what the brand is and what it is not. Never in the history of marketing has there been so much talk about branding.