Harvard Business Review

OCTOBER 11, 2012

Disney's John Carter , which cost close to $275 million to produce, was tagged as a potentially huge, game-changing film. The marketing budget to cement that perception was nearly $100 million, but the opening weekend not only missed financial expectations, it flat-lined.

Film 16

Film Franchising Budgeting Audience 16

Harvard Business Review

OCTOBER 11, 2012

Disney's John Carter , which cost close to $275 million to produce, was tagged as a potentially huge, game-changing film. The marketing budget to cement that perception was nearly $100 million, but the opening weekend not only missed financial expectations, it flat-lined.

Film 15

Film Franchising Budgeting Audience 15

Harvard Business Review

NOVEMBER 30, 2010

The story, which apparently has echoes in some other school districts around the country, is but one more salvo in the wars of educational reform (recently depicted in the film Waiting for Superman — dont miss it). No one would claim that new product design does not or should not involve wise judgment.

Guidelines 14

Guidelines Education Telecommunications Emotional Intelligence 14