Consultative, Customer Intimacy and Leadership

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Consultative

Customer Intimacy

Leadership

IBM at 100: How to Outlast Depression, War, and Competition

Harvard Business Review

AUGUST 8, 2011

Faster, cheaper and more nimble competitors had eaten away at Big Blue's market leadership. Newly appointed CEO Lou Gerstner logged thousands of hours visiting customers, industry experts and analysts. He believed satisfied, engaged employees ensure customer satisfaction and retention, and this in turn drives profit.

Customer Intimacy

Customer Intimacy How To Mass Marketing System

What Apple, Lending Club, and AirBnB Know About Collaborating with Customers

Harvard Business Review

JULY 3, 2015

Improved customer insight : The increased customer intimacy that comes with co-creation deepens your understanding of your market, enabling you to serve it better. When customers co-create and have a vested interest in its success, they are more willing to share personal data and other assets with it.

CRM

CRM Brand Business Model Intangible Assets

Leadership Digital

IBM at 100: How to Outlast Depression, War, and Competition

What Apple, Lending Club, and AirBnB Know About Collaborating with Customers

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