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Make Serendipity Work for You

Harvard Business Review

FEBRUARY 25, 2011

Google outgoing CEO Eric Schmidt liked to think of his online search tool as a "serendipity engine.". Merton and Elinor Barber.). Adrian Moorhouse is an Olympic Gold Medalist and Managing Director of Lane4, a global performance development consultancy. The princes did far more than make chance observations.

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What an Economist Brings to a Business Strategy

Harvard Business Review

SEPTEMBER 29, 2014

Google generates most of its revenue through an auction-based system of selling ads that was developed by two engineers but validated by its chief economist, Hal Varian, a former consultant to the company who was also the first Dean of the School of Information Sciences at the University of California at Berkeley.

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