The Big Picture of Business – Business Lessons to be Learned from the Enron Scandal
Strategy Driven
MARCH 11, 2011
Core Business. Enron (like many other companies) got into areas beyond their core competencies. Enron did not demand enough accountability, fairness, ethics and operational autonomy from its outside auditor. They got into business ventures on whims or for flashy reasons, utilizing concepts that were untried.
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