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Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. greater annualized total shareholder return (TSR) 7.7% Core competency: What do we do well that helps us meet our stakeholders’ needs? We can still see that purpose reflected in everything Apple does today.

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Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. greater annualized total shareholder return (TSR). Used to set priorities around core competencies. Core competency: What do we do well that helps us meet our stakeholders’ needs?