Cost-Benefit Analysis Entrepreneur Marketing Technology 
N2Growth Blog
JANUARY 13, 2011
Assess : Put the idea through a risk/reward and cost/benefit analysis. I have seen and worked with several entrepreneurs and CEOs that jump on the fashion band wagon or immediately implement any idea that pops into their head with almost no analysis. I do agree with your basic premise though. Thanks David.
N2Growth Blog
OCTOBER 18, 2010
As a person that works with CEOs and entrepreneurs on a daily basis I can tell you with great certainty that all leaders are not created equal when it comes to the competency of their decisioning skills. Conduct a Cost/Benefit Analysis : Do the potential benefits derived from the decision justify the expected costs?
Harvard Business Review
OCTOBER 25, 2016
These misunderstandings have allowed the wrong narratives to drive policy making, with individual entrepreneurs and companies as the central characters of the story. Entrepreneurs then see growth opportunities, and business investment follows. Yozma in Israel, and Sitra and Tekes in Finland have actively shaped and created markets.
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