Should You Offer Different Prices for Cash and Credit?
Harvard Business Review
JULY 27, 2011
This is part of the HBR Insight Center Marketing That Works. As a result, I'd patronize retailers that offer cash discounts over those with higher "same cash or credit" prices. So why aren't all retailers providing cash price options? While the outcome of a cost-benefit analysis on offering lower cash (vs.
Let's personalize your content