A Refresher on Price Elasticity
Harvard Business Review
AUGUST 21, 2015
This is one of the key metrics for marketing managers, says Avery. Rather, they send out questionnaires, run focus groups, or perform small-scale experiments in certain markets, to give them a sense of what would happen if they changed their price. ” What are some of the common mistakes managers make with price elasticity?
8 
Let's personalize your content