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The Three Decisions You Need to Own

Harvard Business Review

At many companies the total cash investment in acquisitions, R&D, and fixed assets has not earned back its cost of capital after adjusting for the time lag in realizing incremental benefits. How P&G Presents Data to Decision Makers. Decision making Leadership' High Stakes Decision Making An HBR Insight Center.

P&L 8
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Is Your Business Biased Against Innovation?

Strategy Driven

The logic of NPV is to project cash flows into the future and then discount those flows back into today’s dollars at a given cost of capital. She is a popular speaker and consults to senior leadership teams. Net present value [NPV] is a case in point. To read Rita’s complete biography, click here.