7 Marketing Technologies Every Company Must Use

Harvard Business Review

With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. These programs are essentially an online form of direct marketing. Marketing Technology

CPM 8

7 Marketing Technologies Every Company Must Use

Harvard Business Review

With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. These programs are essentially an online form of direct marketing. Marketing Technology

CPM 8