A simple cure for the Buzzword Bingo | Rajesh Setty
Rajesh Setty
DECEMBER 4, 2008
We decided to avoid CPM (cost-per-impression) based advertising as it is difficult to measure the ROI. We will pursue a global channel strategy after we complete our I18N project. In the interim we might also look at piloting an Affiliate Marketing Strategy. In our roadmap, we are thinking of supporting Google Gears too.
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