Harvard Business Review

OCTOBER 28, 2015

To see how the bad guys operate, we follow the money trail. In the display advertising world, advertisers pay by thousands of ad impressions, denoted CPM (cost per thousand). At an average CPM of $1, this budget buys 100 million ad impressions. They show up to 100 percent click-through rates! million per month.

CPM 8

CPM Advertising Marketing Supply Chain 8

Harvard Business Review

NOVEMBER 3, 2014

With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” But to do that you need to have web analytics programs set up, and have people on the marketing team who know how to use data.

Technology 9

Technology Marketing Company CRM 9

Harvard Business Review

NOVEMBER 3, 2014

With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” But to do that you need to have web analytics programs set up, and have people on the marketing team who know how to use data.

Technology 8

Technology Marketing Company CRM 8