Creativity Groupthink Marketing Participative 
Harvard Business Review
MAY 19, 2017
You can get trapped in a version of groupthink, with a single set of shared relationships. Your joint creativity and decision making will begin to suffer from insularity, and it’s the more junior member of the duo — you — who’s most likely to be found wanting if performance lags.
Leading Blog
MARCH 13, 2012
Rather than engaging in an endless tug-of-war over the dwindling crumbs in a finite market, collaborative companies find ways to make the pie bigger, or create whole new pies , expanding everyone’s market and revenue. Willing Participation. Without diversity groupthink sets in. Brainstorming. Diverse Group.
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