Treat Everything as a Case Study
Harvard Business Review
JANUARY 30, 2013
Then we got talking about the odometer on my Nissan Pathfinder: Is a car that can go 300,000 miles a case of over-engineering or TQM excellence? Is a supermarket's "Buy one get one free" promotion a loss-leading marketing exercise or a tactic for achieving necessary volume? They crave creative, adaptive, innovative thinking.
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