When is Spinning the Message a Good Thing?
Marshall Goldsmith
SEPTEMBER 26, 2011
Q: In our company we value integrity, yet leaders - especially in marketing - are taught to "spin" to make products and services sound good to clients. For the long-term viability of the organization, business transactions need to be "win-win." - The spinning is done to help the larger good - not just promote the person doing it. -
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