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Common Financial Mistakes Small Businesses Make and How to Avoid Them

Strategy Driven

Hence, it is highly advisable to develop a business plan that maps out your business finances, the business model and the nitty gritty involved in its implementation. It can also be hampered by market conditions, pandemics, recessions or even natural calamities. You may never know when you will falter and fall.

Finance 95
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How CMOs and CROs Can Be Allies

Harvard Business Review

Chief Marketing Officers (CMOs) and Chief Risk Officers (CROs) may seem to have little in common. Both practices have long developed insights into their customers based on data and analytics. Marketers recognize that buying behaviors change over time as customers get older, have children, switch jobs, build wealth, and retire.