Crisis Ethics Marketing Storytelling 
Harvard Business Review
APRIL 22, 2011
Greg Mortensen also apparently felt the need to overpromise with his now discredited storytelling in Three Cups of Tea and Stones into Schools. So when critics and opponents found a good headline, there was plenty of fodder to attack the industry.
Harvard Business Review
MARCH 15, 2017
If you have a legal crisis on your hands, for example, your general counsel is “the most important person in the room.” Mario Chamorro, a growth marketer in San Francisco, knows how important it is to treat employees fairly. “He was a great storyteller and presenter,” says Mario.
Expert insights. Personalized for you.
15 
Let's personalize your content