Eric Jacobson

SEPTEMBER 5, 2016

Storytelling is a skill. Specifically, the idea came from someone in the sales department who’s in touch with the market and booksellers and what kind of books they think readers want. Storytelling is a powerful tool. And in the chapter on emotion, I address the other major area of storytelling abuse: emotional manipulation.

Storytelling 50

Storytelling How To Tools Books 50

Tanveer Naseer

JANUARY 6, 2015

Although fictional, The Circle is the best business book of the year about corporate culture because it raises ethical and philosophical questions that are not, and cannot safely be, raised in many companies—and not just high-tech ones. He is the author of 17 books, including “ Leading Change: The Argument for Values-Based Leadership ”.

Influence 100

Influence Succession Ethics Bureaucracy 100

Harvard Business Review

MAY 29, 2018

The marketing industry will be no exception. AI holds great promise for making marketing more intelligent, efficient, consumer-friendly, and, ultimately, more effective. Data-Driven Marketing. The science of storytelling and brand performance. Using AI in Marketing. Insight Center. Sponsored by Google.

Marketing 8

Marketing Policies Technology Franchising 8

Women on Business

JANUARY 11, 2011

When we don’t, we begin our internal storytelling, ‘He must be thinking this,” “She must be doing that.” For instance, we send someone an email requesting their participation, reaction, decision, and because we know when we sent it, we have a pre-conceived idea about when we might hear back from them.

Press Release 124

Press Release Discount PR Magazine 124

Harvard Business Review

NOVEMBER 15, 2012

Today, more than ever, brands need to understand the importance of well-crafted design and storytelling in the modern market. As "Aesthetic Coherence" suggests, it is crucial to emphasize design and delivery, even in a fast-paced modern market. How Ethical Are You? HBR's 90th Anniversary: Why Management Matters.

Storytelling 9

Storytelling Long-term Fashion Brand 9

Harvard Business Review

JULY 17, 2018

It’s no wonder, then, that young people are anxious about their ability to compete in the job market. ” Instead of just listing facts, compelling storytellers use both soft and hard data. An ethical compass. These advances all point toward the total automation of our lives, including the way we work and do business.

Skills 15

Skills Morale Ethics System 15

Harvard Business Review

APRIL 18, 2013

A 2012 Pricewaterhouse Coopers survey found that 60% of CEOs did not believe they had the talent they needed to be successful, and one in four had to delay or forego market opportunities and strategic initiatives because they didn''t have the right talent. Recruiting, staffing, and hiring-support services is a $16B industry , yet 52% of U.S.

Cooper 8

Cooper Customer Loyalty Storytelling Career 8

Women on Business

JANUARY 24, 2011

Co-writer TODD ROBBINS (“Dark Deceptions&# ) stars as the audience’s storytelling guide on an evening exploring death, darkness, and deception. PLAY DEAD takes a more mysterious road than what’s generally seen on, off or anywhere near the great white way.

Press Release 150

Press Release Discount PR Fraser 150

Harvard Business Review

MAY 8, 2012

Your Credo: These are the values and the belief system to which you subscribe, and/or a shared behavior and code of ethics that you're working within. Then, you can create an exciting tale where your audience attains their deepest desire, not via business-speak, but with good old-fashioned storytelling to convincingly convey your pitch.

Belief Systems 16

Belief Systems Tips Audience CFO 16

Harvard Business Review

MARCH 15, 2017

Mario Chamorro, a growth marketer in San Francisco, knows how important it is to treat employees fairly. “He was a great storyteller and presenter,” says Mario. When Trevor Longino worked at an Orlando-based startup incubator, he was promoted from copywriter to VP of marketing within his first six months on the job.

Management 11

Management Video Team Case Study 11

Harvard Business Review

APRIL 22, 2011

Greg Mortensen also apparently felt the need to overpromise with his now discredited storytelling in Three Cups of Tea and Stones into Schools. So when critics and opponents found a good headline, there was plenty of fodder to attack the industry.

Microfinance 15

Microfinance Entrepreneur Crisis Short-term 15