N2Growth Blog

JUNE 12, 2024

Having a deep understanding of market trends, customer behaviors, and competitive landscapes, the CCO can ensure that the company’s market positioning and communication strategies are effective and resonate with the intended audience. Moreover, a CCO plays an instrumental role in driving marketing innovations.

CRM 217

CRM Crisis Management Crisis Trends 217

N2Growth Blog

MARCH 23, 2010

I was recently asked the following question: “What is the difference between CRM and CEM, or is there any difference between the two?&# In a previous post I addressed the practice of Customer Relationship Management (CRM) in fairly great detail. As most of you know I am a huge fan of well conceived CRM initiatives.

Blog 304

Blog CRM Management Brand 304

N2Growth Blog

APRIL 2, 2010

Successful businesses adapt to market innovations and thrive, while those that fail to make iterative leaps fall by the wayside. If you buy into this line of thinking my guess is that it won’t be the first time you’ve fallen prey to a failed initiative around the latest trend. This is where much of the true complexity lies.

Media 382

Media Blog Tools Influence 382

Lead Change Blog

AUGUST 14, 2018

Get the leadership more involved? This resonates with many people—especially generation Xers and millennials—and ties into many of today’s workplace trends. marketing, sales, product development, and innovation). accounting, IT, quality, and R&D) and software or platforms (CRM, ERP, etc.),

CRM 172

CRM Tools Competitive Advantage Simon 172

Ask Atma

JANUARY 2, 2011

Managing for Value – Governance, change management, organizational culture, communication, leadership. Customer relationship management (CRM) – a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. CRM has three principal objectives: Acquire new customers.

Management 40

Management CRM Objective Human Resources 40