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What Lilly Pulitzer Learned About Marketing to Millennials

Harvard Business Review

MARCH 31, 2016

Utilizing AgilOne, a predictive marketing cloud solution, we were able to break down data silos across marketing and operational systems, combining data from Lilly’s CRM system, website, and in-store interactions into a single unified platform to analyze and understand our consumer journey and preferences.

Marketing 8
Marketing CRM Brand Retail 8
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How an NBA Team Thinks About Data, Talent, and Pricing

Harvard Business Review

MARCH 23, 2015

Between ticket sales, sponsorships, merchandising, and media rights, Price Waterhouse Coopers estimates global sports revenues will grow to total roughly $145 billion. These aren’t mom and pop operations anymore. We now have entire conferences dedicated to the analytics of our business and our basketball operations.

Price 8
Price Team Sports Franchising 8
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