How Sephora Reorganized to Become a More Digital Brand
Harvard Business Review
JUNE 26, 2014
The original creation of Sephora.com was largely outsourced, and we didn’t have an internal digital development team when I joined. So, one of the first things I did — and something I’d recommend to anyone who’s serious about building a digital brand — was to bring web development in-house. My kids are my best focus group.
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