Remove CTO Remove Engineering Remove Focus Group Remove Outsourcing
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How Sephora Reorganized to Become a More Digital Brand

Harvard Business Review

The original creation of Sephora.com was largely outsourced, and we didn’t have an internal digital development team when I joined. We’re lucky to have an amazing CTO with a deep knowledge of e-commerce and strong desire to partner with the business, and a strong team behind him. My kids are my best focus group.

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