Customer Intimacy, Meet Operational Excellence
Harvard Business Review
SEPTEMBER 6, 2013
As a direct marketer we have been good at customer intimacy. We know a lot about our customers. We have known for a long time that we needed to be operationally excellent, but in the past we''ve fixed problems reactively, after the event, to keep customers happy. But it isn''t easy.
8 
Let's personalize your content