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Start-ups: Before You Launch Your Product, Start With a Service

Harvard Business Review

Most industry observers take the position that companies get distracted if they try to bootstrap a product with a service. Andy’s research was financed by DARPA at the university. We were in a sweet position where we had revenues and did not need to receive additional investments to succeed. Let’s look at a few examples.

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How IBM, Intuit, and Rich Products Became More Customer-Centric

Harvard Business Review

In this article we look at three very different organizations – IBM, Rich Products, and Intuit – and the three different paths they have taken in reconfiguring their operations for more customer intimacy, by changing methods, reengineering processes, and transforming culture. IBM: Applying a Hybrid Design-Thinking Approach.