Customer Intimacy, Finance and Productivity

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Customer Intimacy

Finance

Productivity

How IBM, Intuit, and Rich Products Became More Customer-Centric

Harvard Business Review

JUNE 17, 2015

Now, every company of any scale and in any sector wants to be closer to its customers, to understand them more deeply, and to tailor their products and services to serve them more precisely. Consider the battle waged by IBM’s software development teams between competing methods for getting closer to customers.

Productivity

Productivity Products Customer Intimacy Software

Start-ups: Before You Launch Your Product, Start With a Service

Harvard Business Review

FEBRUARY 3, 2014

Most industry observers take the position that companies get distracted if they try to bootstrap a product with a service. But from where I sit, bootstrapping products with services is a tried and true method. AgilOne, a company that provides cloud-based predictive customer analytics, was founded by Omer Artun in 2006.

Productivity

Productivity Products Customer Intimacy Benchmarking

Leadership Digital

How IBM, Intuit, and Rich Products Became More Customer-Centric

Start-ups: Before You Launch Your Product, Start With a Service

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