Customer Intimacy, Incubator and Positioning

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Customer Intimacy

Incubator

Positioning

Start-ups: Before You Launch Your Product, Start With a Service

Harvard Business Review

FEBRUARY 3, 2014

Most industry observers take the position that companies get distracted if they try to bootstrap a product with a service. We were in a sweet position where we had revenues and did not need to receive additional investments to succeed. What do you do if you are full of dreams, but stuck in the gap between concept and seed?

Productivity

Productivity Products Customer Intimacy Benchmarking

How IBM, Intuit, and Rich Products Became More Customer-Centric

Harvard Business Review

JUNE 17, 2015

In this article we look at three very different organizations – IBM, Rich Products, and Intuit – and the three different paths they have taken in reconfiguring their operations for more customer intimacy, by changing methods, reengineering processes, and transforming culture. IBM: Applying a Hybrid Design-Thinking Approach.

Productivity

Productivity Products Customer Intimacy Software

Leadership Digital

Start-ups: Before You Launch Your Product, Start With a Service

How IBM, Intuit, and Rich Products Became More Customer-Centric

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