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Customer Intimacy vs. Customer Satisfaction

CO2

When helping clients with strategic plans and business model generation, I encourage them to choose one of three paths. 3) Customer Intimacy – Best Overall Solution. 3) Customer Intimacy – Best Overall Solution. Customer intimacy often gets confused with customer satisfaction.

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The Number 1 Tip to Ensure Returns on Your Firm’s Digital Strategy

N2Growth Blog

For example, here is a list of digital technology implications that came from a few of my recent clients’ strategic planning efforts. A review of the strategy recognized that the best solution for it to remain competitive required a retooling of its packaged software products into a Software-as-a- Service (SaaS) solution.

Strategy 187