Case Study: Time for a Unified Campaign?
Harvard Business Review
MARCH 29, 2011
She led him down a long corridor to a door marked "Hotel Manager." You're responsible for your own P&L, just like all the other hotel managers, and that includes promotional spending of any kind. It was Hans Edelman, a Dutchman who managed Alegre's most profitable hotel, in Buenos Aires. Hans, hello.". I apologize.
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