Decentralization, Management and P&L

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Decentralization

Management

P&L

The $2,000 Car

Harvard Business Review

MARCH 12, 2012

Companies such as GE, Deere & Company, P&G, PepsiCo, Unilever, and Nestle already get it, and have a huge jump on their competitors, bringing their emerging market innovations "back home" to their home markets. Most, if not all, of the people and resources dedicated to reverse innovation efforts must be based and managed in the local market.

Glocalization

Glocalization Mass Marketing P&L Globalization

Case Study: Time for a Unified Campaign?

Harvard Business Review

MARCH 29, 2011

She led him down a long corridor to a door marked "Hotel Manager." You're responsible for your own P&L, just like all the other hotel managers, and that includes promotional spending of any kind. It was Hans Edelman, a Dutchman who managed Alegre's most profitable hotel, in Buenos Aires. Hans, hello.". I apologize.

Case Study

Case Study Hotels Price Decentralization

Leadership Digital

The $2,000 Car

Case Study: Time for a Unified Campaign?

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