Decentralization Management Marketing P&L 
Harvard Business Review
MARCH 12, 2012
For example, GE developed an ultra-low-cost ultrasound for rural China which is now marketed in over 100 countries. Logitech developed an affordable mouse for the China market which sells for (the Chinese equivalent of) $19.99 Therefore, they focused on winning market share by adapting global offerings to meet local needs.
Harvard Business Review
MARCH 29, 2011
She led him down a long corridor to a door marked "Hotel Manager." You're responsible for your own P&L, just like all the other hotel managers, and that includes promotional spending of any kind. In fact, we barely have a marketing budget at the corporate level. Honestly, Fernando, not much," Beatriz said.
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