Case Study: Time for a Unified Campaign?
Harvard Business Review
MARCH 29, 2011
She led him down a long corridor to a door marked "Hotel Manager." Palma Cay is Alegre's newest flagship hotel, and I think I can make it work with lower prices to the key travel agencies, tour operators, and online portals. He smiled, extended a hand, and kissed both her cheeks. Palma Cay's first month," he said. How is it going?".
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