The $2,000 Car
Harvard Business Review
MARCH 12, 2012
Companies such as GE, Deere & Company, P&G, PepsiCo, Unilever, and Nestle already get it, and have a huge jump on their competitors, bringing their emerging market innovations "back home" to their home markets. Most, if not all, of the people and resources dedicated to reverse innovation efforts must be based and managed in the local market.
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