Budgeting Decentralization Management P&L 
Harvard Business Review
MARCH 12, 2012
Companies such as GE, Deere & Company, P&G, PepsiCo, Unilever, and Nestle already get it, and have a huge jump on their competitors, bringing their emerging market innovations "back home" to their home markets. To meet the budgets of customers in poor countries, they de-featured existing products. The future is far from home.
Harvard Business Review
MARCH 29, 2011
She led him down a long corridor to a door marked "Hotel Manager." But I can't offer a price promotion within my current budget. You're responsible for your own P&L, just like all the other hotel managers, and that includes promotional spending of any kind. Honestly, Fernando, not much," Beatriz said.
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