Decentralization Innovation Mass Marketing Technology 
Harvard Business Review
SEPTEMBER 14, 2011
In prior blog posts, we have described how Western multinationals such as Xerox and GE are embracing polycentric innovation by sourcing more R&D capabilities from emerging markets such as India and China and integrating them into a synergistic global innovation network. Decentralize and empower global R&D units.
Harvard Business Review
MARCH 12, 2012
We call this phenomenon reverse innovation — any innovation that is adopted first in the developing world, and then later in the developed world. Surprisingly, such innovations defy gravity and flow uphill from the poor to the rich. Reverse innovation will become more and more common. Phase 2: Glocalization.
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