Remove Development Remove Direct Marketing Remove Power Remove Ries
article thumbnail

Wiki Brands - CEO Blog - Time Leadership

CEO Blog

Al Ries is one of my brand heros. Wiki Brands reinforces that the web has given great power to the consumer. All companies can do is "help" guide and transparently contribute to help the brand move the right direction. Marketing cannot fix a bad product. I love branding. He talks a lot about positioning.

Brand 189