Women on Business

JANUARY 17, 2011

How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Are they using email blasts, social networking, relationships with key bloggers?

Marketing 162

Marketing Press Release Direct Marketing Discount 162

HR Digest

JANUARY 18, 2023

A newsletter is a powerful communication tool that helps keep your employees informed, engaged, and in the loop! According to a study by the Direct Marketing Association, email newsletters have an average ROI of $38 for every $1 spent. What is a newsletter? Share the details on benefits and perks and how to access them.

Newsletter 64

Newsletter Team How To Creativity 64

CEO Blog

DECEMBER 27, 2010

Wiki Brands reinforces that the web has given great power to the consumer. All companies can do is "help" guide and transparently contribute to help the brand move the right direction. Marketing cannot fix a bad product. Al Ries is one of my brand heros. He talks a lot about positioning. email jimestill at gmailWarning.

Brand 189

Brand Blog CEO Ries 189

Miles Anthony Smith

MAY 2, 2018

While many equate strong personal branding only to powerful leadership, there's a lot more that goes into crafting a personal brand statement. Establishing a personal brand carries even more weight when you’re responsible for developing and leading others. They are all killer personal brand examples. It will pay off.

Brand 68

Brand Examples Career Godin 68

Harvard Business Review

FEBRUARY 14, 2014

Some large companies have taken to acquiring start-ups or developing “research labs” jointly with academic institutions or organizations. Whatever the strategy, however, acquiring the right array of marketing analytics talent is critical to turning big data into a powerful capability for companies.

Direct Marketing 9

Direct Marketing Talent Management Marketing Human Resources 9

Harvard Business Review

JULY 24, 2015

This is especially dangerous because publishers have become so reliant on the power of their stars’ brand names – as evinced by the massive pop of “Robert Galbraith’s” crime novel The Cuckoo’s Calling once he was unmasked as JK Rowling. (A Build their own brand and audience.

Short-term 8

Short-term Long-term Audience Brand 8

Harvard Business Review

OCTOBER 20, 2015

We find that brand homes are most effective in combination with other communication and content platforms as part of a holistic marketing strategy. They complement a brand’s investment in mass media, digital and direct marketing by providing a longer and lasting emotional experience. Quality and delivery matter.

Brand 8

Brand Storytelling Trout Retail 8