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Wiki Brands - CEO Blog - Time Leadership

CEO Blog

CEO Blog - Time Leadership Monday, December 27, 2010 Wiki Brands According the the NY Time is a good season to forgive. Wiki Brands reinforces that the web has given great power to the consumer. All companies can do is "help" guide and transparently contribute to help the brand move the right direction. Over a foot.

Brand 189
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The Importance of Testing in an E-marketing Campaign

Women on Business

How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Are they using email blasts, social networking, relationships with key bloggers?

Marketing 162
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From Boring to Bravo: How to Revamp Your Employee Newsletter and Keep Your Team Interested

HR Digest

A newsletter is a powerful communication tool that helps keep your employees informed, engaged, and in the loop! According to a study by the Direct Marketing Association, email newsletters have an average ROI of $38 for every $1 spent. What is a newsletter? Share the details on benefits and perks and how to access them.

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Craft a Remarkable Personal Brand Statement! 29 Steps & Examples

Miles Anthony Smith

While many equate strong personal branding only to powerful leadership, there's a lot more that goes into crafting a personal brand statement. Establishing a personal brand carries even more weight when you’re responsible for developing and leading others. They are all killer personal brand examples.

Brand 68
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What Really is The Big Picture of Business

Strategy Driven

The biggest problem with business, in a one-sentence capsule, is: People exhibit misplaced priorities and impatience… seeking profit and power, possessing unrealistic views of purpose, and not fully willing to do the things necessary to sustain orderly growth and long-term success. Business development. Running the business.

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How Vineyard Vines Uses Analytics to Win Over Customers

Harvard Business Review

This principle has always been a priority for the leadership team at Vineyard Vines and it is still top of mind today. ” Of course, this type of real-time, one-to-one marketing is easier said than done. Enter Fayez Mohamood and his team at Bluecore, a retail marketing automation platform.

Retail 8