Harvard Business Review

APRIL 1, 2013

Sadly, the idea died in committee here.

Brand 8

Brand Power ROI Committee 8

Harvard Business Review

NOVEMBER 12, 2015

With $200 billion in annual buying power by 2017, Millennials have become every brand’s coveted customer. Email is not only relevant for Millennials, it also happens to remain the channel where direct marketers get the highest ROI ($39 for every dollar spent, according to the Direct Marketing Association).

Direct Marketing 8

Direct Marketing ROI Brand Marketing 8

Harvard Business Review

FEBRUARY 14, 2014

At one top retailer, the analytics team was looking to fill a direct marketing measurement position but was not satisfied with the direct marketing experience in the CVs the recruiting team was sharing with them. But there are a range of tactics companies of any size can use to improve their analyst recruiting.

Direct Marketing 11

Direct Marketing Talent Management Marketing Human Resources 11

Miles Anthony Smith

MAY 2, 2018

While many equate strong personal branding only to powerful leadership, there's a lot more that goes into crafting a personal brand statement. Uncover Effective, Expert Personal Brand Statement Examples​ What do Rand Fishkin, Charlie Puth, and Martha Stewart all have in common? They are all killer personal brand examples.

Brand 68

Brand Examples Career Godin 68

Harvard Business Review

MAY 31, 2013

The promise of digital marketing continues to grow as big data gets bigger and is turbo charged with mobile and social. In theory, digital marketing should be more precise and better than traditional analog marketing. So why is digital marketing still so ineffective? This is where mobile can be very powerful.

Marketing 8

Marketing ROI Real Estate CRM 8

Harvard Business Review

SEPTEMBER 6, 2013

As a direct marketer we have been good at customer intimacy. To learn more about how to approach process improvement, their leaders consulted with a nearby Wisconsin-based business, Ariens Outdoor Power Equipment Company , which had successfully employed Lean management for several years. We know a lot about our customers.

Customer Intimacy 8

Customer Intimacy Operations Supply Chain Retail 8

Harvard Business Review

OCTOBER 20, 2015

We find that brand homes are most effective in combination with other communication and content platforms as part of a holistic marketing strategy. They complement a brand’s investment in mass media, digital and direct marketing by providing a longer and lasting emotional experience. Quality and delivery matter.

Brand 8

Brand Storytelling Trout Retail 8

Harvard Business Review

JULY 24, 2015

This is especially dangerous because publishers have become so reliant on the power of their stars’ brand names – as evinced by the massive pop of “Robert Galbraith’s” crime novel The Cuckoo’s Calling once he was unmasked as JK Rowling. (A Build their own brand and audience.

Short-term 8

Short-term Long-term Audience Brand 8

Strategy Driven

MAY 6, 2011

The biggest problem with business, in a one-sentence capsule, is: People exhibit misplaced priorities and impatience… seeking profit and power, possessing unrealistic views of purpose, and not fully willing to do the things necessary to sustain orderly growth and long-term success. Running a small business is tough.

Strategic Planning 75

Strategic Planning Advertising Consultative Planning 75

Harvard Business Review

NOVEMBER 3, 2014

These programs are essentially an online form of direct marketing. Traditionally the two most important factors in the success of direct marketing campaigns have been the list — getting the materials in front of the right audience — and the offer – offering them something that they will value and act on.

Technology 9

Technology Marketing Company CRM 9

Harvard Business Review

NOVEMBER 3, 2014

These programs are essentially an online form of direct marketing. Traditionally the two most important factors in the success of direct marketing campaigns have been the list — getting the materials in front of the right audience — and the offer – offering them something that they will value and act on.

Technology 8

Technology Marketing Company CRM 8

Harvard Business Review

JUNE 8, 2018

First up is an anti-churn campaign that targets at-risk customers through direct mail. The team believes this campaign will offer a powerful opportunity to re-engage with these customers in a new way. Based on its initial success, the team plans to extend this approach to even more channels.

Retail 8

Retail Apparel Engineering Audience 8