Strategy Driven

MAY 29, 2015

To succeed, it needs to be more than an advertising and direct marketing campaign. Business relationship building is considered an ongoing process, not a "once in awhile" action or marketing gimmick. utilizing the power of the budget to control creative thoughts and strategic thinking of subcontractors. First Attempts.

Teamwork 50

Teamwork Participative Learning-by-Doing Creativity 50

Harvard Business Review

MAY 31, 2013

The promise of digital marketing continues to grow as big data gets bigger and is turbo charged with mobile and social. In theory, digital marketing should be more precise and better than traditional analog marketing. So why is digital marketing still so ineffective? This is where mobile can be very powerful.

Marketing 8

Marketing ROI Real Estate CRM 8

Harvard Business Review

NOVEMBER 12, 2015

With $200 billion in annual buying power by 2017, Millennials have become every brand’s coveted customer. Email is not only relevant for Millennials, it also happens to remain the channel where direct marketers get the highest ROI ($39 for every dollar spent, according to the Direct Marketing Association).

Direct Marketing 8

Direct Marketing ROI Brand Marketing 8

Harvard Business Review

FEBRUARY 14, 2014

Marketing leaders are finding it difficult to acquire the right analytical talent. senior marketers believe they have the right talent. And yet analytic skill is a must for effective marketing. In the big data talent wars, most companies feel they’re losing. In the latest CMO Survey, only 3.4% So how do you find those people?

Direct Marketing 11

Direct Marketing Talent Management Marketing Human Resources 11

Harvard Business Review

APRIL 1, 2013

Sadly, the idea died in committee here.

Brand 8

Brand Power ROI Committee 8

Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing. Consumers opt in.

Brand 8

Brand Storytelling Trout Retail 8

Harvard Business Review

JULY 24, 2015

This is especially dangerous because publishers have become so reliant on the power of their stars’ brand names – as evinced by the massive pop of “Robert Galbraith’s” crime novel The Cuckoo’s Calling once he was unmasked as JK Rowling. How can you even know, if you get zero real-time feedback? (A

Short-term 8

Short-term Long-term Audience Brand 8

Harvard Business Review

SEPTEMBER 6, 2013

As a direct marketer we have been good at customer intimacy. To learn more about how to approach process improvement, their leaders consulted with a nearby Wisconsin-based business, Ariens Outdoor Power Equipment Company , which had successfully employed Lean management for several years. We know a lot about our customers.

Customer Intimacy 8

Customer Intimacy Operations Supply Chain Retail 8

Harvard Business Review

NOVEMBER 3, 2014

With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” These programs are essentially an online form of direct marketing. This is a wasted opportunity.

Technology 9

Technology Marketing Company CRM 9

Harvard Business Review

NOVEMBER 3, 2014

With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” These programs are essentially an online form of direct marketing. This is a wasted opportunity.

Technology 8

Technology Marketing Company CRM 8

Strategy Driven

MAY 6, 2011

The biggest problem with business, in a one-sentence capsule, is: People exhibit misplaced priorities and impatience… seeking profit and power, possessing unrealistic views of purpose, and not fully willing to do the things necessary to sustain orderly growth and long-term success.

Strategic Planning 80

Strategic Planning Advertising Consultative Planning 80

Harvard Business Review

JUNE 8, 2018

I met the team at Vineyard Vines while doing research about data-driven marketing technologies for my book, Marketing, Interrupted , and was able to learn firsthand about the company’s beginnings, and what has made them so successful today. ” Of course, this type of real-time, one-to-one marketing is easier said than done.

Retail 8

Retail Apparel Engineering Audience 8