article thumbnail

Customer Intimacy, Meet Operational Excellence

Harvard Business Review

What is more important to company success, a strong external focus on customer experiences or an internal focus on effective and efficient operations? But while such customized services used to be enough to compete effectively, these retailers are now finding they need to improve their operational reliability too.

article thumbnail

AARP – The Last Membership Card You Will Ever Need!

CO2

I remember when I was at the beginning of my career and calling on AARP as a direct marketer to do their work. My wife, Chris , thought it would be quite amusing to put the direct mail on my desk, yes, including the membership card. Where has time gone. You know the work of calling on Senior Citizens.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Craft a Remarkable Personal Brand Statement! 29 Steps & Examples

Miles Anthony Smith

While many equate strong personal branding only to powerful leadership, there's a lot more that goes into crafting a personal brand statement. Unlike a business, your personal brand doesn't have hours of operation, it simply is 24/7/365. I have a documented track record of business development, operational planning, and leadership.

Brand 68
article thumbnail

What Really is The Big Picture of Business

Strategy Driven

The biggest problem with business, in a one-sentence capsule, is: People exhibit misplaced priorities and impatience… seeking profit and power, possessing unrealistic views of purpose, and not fully willing to do the things necessary to sustain orderly growth and long-term success. External-Marketplace. You cannot be a Lone Ranger.

article thumbnail

How Vineyard Vines Uses Analytics to Win Over Customers

Harvard Business Review

Like many competitors in the apparel industry, Vineyard Vines has kept their operations lean in order to preserve operating margins. This means that they simply do not have the human resources to perform the onerous data analysis and behavioral segmentation needed to inform true one-to-one marketing.

Retail 8