CO2

JANUARY 23, 2011

I remember when I was at the beginning of my career and calling on AARP as a direct marketer to do their work. Gary Cohen grew the company from two people to 2,200 employees Currently, he is Managing Partner of CO2 Partners, LCC, operating as an executive coach and consultant. Technology and its role in travel 2.0

Executive Coaching 74

Executive Coaching Strategic Planning Direct Marketing Taylorism 74

Miles Anthony Smith

MAY 2, 2018

While many equate strong personal branding only to powerful leadership, there's a lot more that goes into crafting a personal brand statement. Unlike a business, your personal brand doesn't have hours of operation, it simply is 24/7/365. I have a documented track record of business development, operational planning, and leadership.

Brand 68

Brand Examples Career Godin 68

Strategy Driven

MAY 6, 2011

The biggest problem with business, in a one-sentence capsule, is: People exhibit misplaced priorities and impatience… seeking profit and power, possessing unrealistic views of purpose, and not fully willing to do the things necessary to sustain orderly growth and long-term success. External-Marketplace. You provide a good place to work.

Strategic Planning 78

Strategic Planning Advertising Consultative Planning 78

Harvard Business Review

JUNE 8, 2018

I met the team at Vineyard Vines while doing research about data-driven marketing technologies for my book, Marketing, Interrupted , and was able to learn firsthand about the company’s beginnings, and what has made them so successful today. A Women’s Performance Campaign Far Outperforms Expectations.

Retail 8

Retail Apparel Engineering Audience 8