Direct Marketing Human Resources Operations Power 
Strategy Driven
MAY 6, 2011
The biggest problem with business, in a one-sentence capsule, is: People exhibit misplaced priorities and impatience… seeking profit and power, possessing unrealistic views of purpose, and not fully willing to do the things necessary to sustain orderly growth and long-term success. External-Marketplace. You cannot be a Lone Ranger.
Harvard Business Review
JUNE 8, 2018
Like many competitors in the apparel industry, Vineyard Vines has kept their operations lean in order to preserve operating margins. This means that they simply do not have the human resources to perform the onerous data analysis and behavioral segmentation needed to inform true one-to-one marketing.
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